We are Vimba, a marketing consultancy that specialises in the travel and tourism sector.
We help destinations and travel brands reach new audiences and grow by combining research-driven strategy, creativity and a customer-centric approach.
The tourism sector is booming, and competition is fierce. In a marketplace overflowing with options, it’s easy for brands to get lost in the crowd. That’s where we come in.
With over a decade of experience representing destination brands globally, we specialise in crafting tailored strategies that connect your brand with the fastest-growing and most influential traveller segments.
From positioning to execution, we ensure your brand not only stands out but remains relevant and top of mind.
Whether you’re an agency, tourism board, or travel company, we collaborate closely to achieve your growth ambitions.
We offer the flexibility of a fractional marketing leader – delivering the same expertise you'd expect from an in-house team, but tailored to your needs, so you only pay for what you need right now.
What we do (and do well)
1 Fractional Marketing & Business Development
Gain expert marketing and business development leadership without the full-time commitment. Our fractional service provides strategic direction and execution, delivering results at a fraction of the cost. We create tailored marketing and business development strategies to position your business for success.
Go to Market: International market entry and targeting strategies aligned with your goals.
Brand: Brand positioning, messaging, and content strategies to drive long-term awareness and growth.
Demand: Sales and marketing activations targeting specific audiences for immediate results.
Business Development: Lead generation strategies, RFP support, and proactive pitching to grow your business.
Team Leadership: Part-time, outsourced leadership to guide your marketing team towards commercial success.
Our flexible model allows you to scale up or down from as little as one day a week, adapting to your evolving business priorities.
Project-Based Advisory and Execution
Need help with a specific initiative? Our project-based services provide targeted expertise to ensure that every action aligns with your business objectives, from launching campaigns to market entry strategies.
Market Planning: Annual plans, market prioritisation, and budget allocation by activity.
Campaigns: Campaign ideation and execution tailored to your budget and objectives.
End-to-End Pitch: Pitch strategy and proposal development to drive new business wins.
Events: Event planning and execution to maximise ROI from owned and third-party events.
Projects are scoped based on your brief and quoted as a whole, designed to deliver within a set timeframe.
Retainer-Based support
Our retainer model provides ongoing support from a dedicated client service team to grow your market presence. With a global network of offices and partner agencies, we offer long-term in-market support across several key areas:
Market Representation: Acting as your on-ground partner, we offer a full-service sales and marketing approach, combining multi-channel strategies to drive long-term growth.
PR and Social Communications: We proactively seek editorial opportunities to create impactful media coverage. Our ‘always-on’ approach includes platform monitoring, new media exploration, press release creation, newsletters, and trend reports to enhance visibility.
Sales Representation: We drive lead generation, nurture key relationships, and unlock new partnerships. We handle product development, sales training, promotions, trade and airline partnerships, and attend or host events on your behalf.
Our retainer fees are tailored to meet your goals, budget, and target markets..
Flexible solutions designed to enhance your marketing effectiveness
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Flexible solutions designed to enhance your marketing effectiveness ✴︎ ✴︎
How we do it (our approach)
At Vimba, we follow a systematic process to ensure every decision is informed and strategic. Our methodology is based on the principle that research informs strategy, which drives tactics, and is built around three key stages:
Market Research
We start with comprehensive market orientation and research to fully understand the landscape. By analysing traveller trends and leveraging global data, we ensure informed decisions. Market segmentation helps us identify the most promising opportunities for your brand.Strategy Development
Based on our research, we craft a strategy that defines your target audience, positioning, and objectives. We guide you through budget allocation, targeting strategies, and optimising your channel mix to launch impactful campaigns that align with your broader business goals.Tactical Planning & Execution
This is where your strategy comes to life. Tactics without research-based strategy are likely to fail, leading to wasted resources. We ensure effectiveness in marketing by proving that your investment is driving tangible results. Our framework focuses on:Investing in marketing for growth.
Balancing spend for efficiency.
Creativity, emotion, and distinctiveness in messaging.
Planning for reach and recognition.
Who we are (about us)
Meet our founder
I’m Niamh. With over 12 years of sales and marketing leadership experience, I’ve helped grow travel brands on the global stage. Growing up in a small coastal town in Ireland fuelled my passion for travel and tourism, as I witnessed its impact firsthand from a young age.
My journey has taken me across the world—from Dubai to London, to Singapore, and back to Dubai—working with renowned destinations across international markets. I’ve also supported agencies in scaling their business development efforts, driving significant revenue growth.
I’m passionate about creating practical business development and marketing strategies that deliver real, measurable results. My results-driven approach ensures that every initiative is closely aligned with my clients’ goals.
Whether you’re looking for consultancy, fractional expertise, or long-term support, we’re here to help. Let’s develop a plan that’s right for you.
